Archives for May 2008

Is Bulk Candy Marketing Right for You?

While single packs of gum and candy get the most attention in the candy aisle, retailers often report strong margins from bulk packages and multi packs, which carry a higher price and typically offer a greater value for consumers. But will that greater value translate into consistently stronger sales? The answer appears to be yes…sometimes,

Where to Find the Best Hourly Employees

You might be surprised to learn that the best source of new employees in convenience retailing has changed very little over the past 25 years. The number one best source of great employees still is and always has been referrals—people you already know or who your employees know. In surveys we conducted between Feb. 2007

Bring Trust and Loyalty Back to the Workplace

Once upon a time in corporate America people actually liked going to work every day. They enjoyed the camaraderie of their co-workers, and they truly believed their work was making a difference, not only in the organization, but also in the world. Likewise, the company took care of its people, listened to them, and provided

Tobacco products that reduce harm featured at Tobacco Plus Expo

It all began to take place on April 23, 2008 on US Airways flight #797 as I was headed to the Tobacco Plus Expo 08 in Las Vegas. As usual I was excited to explore new products and programs at this year’s show, and as I would learn, the show would not disappoint. The night

Finding Success with Divesting Dealer Sites

I’ve devoted several articles over the past few years to the necessity of implementing a network rationalization strategy whereby marginal retail sites are divested and proceeds redeployed to improve chain quality. Heeding the call, several marketers have enlisted our support to find optimal solutions for their unique retail circumstances including both direct store operations and

Changing the Channel

Maybe it’s all headed toward a day of total convergence, when the lines separating one industry from the next will be irreversibly blurred. Consider the freewheeling dynamics of retailing in the past few years: McDonald’s has been offering DVD rentals by way of in-store kiosks. Blockbuster stores have begun offering c-store fare such as fountain

Energy Boost

The trend-setting, off-the-charts energy drinks from Monster will command more real estate on c-store shelves with the introduction of five exciting new products further enhancing the already diverse Java Monster energy drink lineup. The new beverages include: Lo-Ball, Nut-Up, Irish Blend, Russian and Chai Hai, Monster’s first tea-based energy drink. “Everybody at Monster Energy knew

Lime Light

Anheuser-Busch, the leading American brewer, has launched Bud Light Lime, a crisp light lager beer that combines the superior drinkability of Bud Light with a splash of 100% natural lime flavor. Bud Light Lime tastes great ice cold or straight from the bottle, and pairs well with spicy, grilled meats and fresh fruits and vegetables.

Pump Up Profits

Washworld has announced its latest technological advancement, a new in-bay pump station. Washworld’s proven pump station components are now housed in a space-saving design for use within a wash bay. For car wash owners who lack space or are without an equipment room, Washworld’s In-Bay version is the ideal solution. With its narrow 2-foot depth,

Zero-Calorie Waters

Consumers are looking for more health benefits in their beverages, minus the calories and sugar that pack on the pounds. Skinny Nutritional Corp. introduced a healthy solution with its new line of multi-functional Skinny Waters that deliver a variety of health benefits consumers are looking for in their beverages: weight control, multi-vitamins, antioxidants, and energy

Extreme TV

With the release of the Infrared Imager i3 Series, Extreme CCTV is combining IP Infrared Imaging (i3) design, Black Diamond technology and performance optics to provide high-fidelity imaging integrating seamlessly with IP network infrastructure. Building on the success of Extreme’s integrated day-night cameras, the Infrared Imager i3 Series incorporates IP connectivity for remote access and

Vitamin Blast

With demand for enhanced waters showing no signs of abating, it is clear that consumers continue to seek the benefits of vitamins in their beverages. Now a new entrant promises to deliver those benefits at a level of potency previously unavailable. VBlast! from New York Spring Water is the first bottled water to provide fully

Pure Organic Pickles

Del Monte proudly presents the first line of USDA-certified organic pickles in five varieties. The new organic pickle line-up, which promises to pack a powerful punch to any picnic platter, includes Sweet Bread & Butter Chips, Dill Burger Slices, Kosher Dill Whole Pickles, Kosher Dill Baby Pickles and Kosher Dill Spears. These organic products feature

The Wright Sausage

With foodservice becoming a more important part of convenience store operators’ in-store operations,  Wright Breakfast Sausage, from Tyson Foods Inc., will complement any menu, even beyond breakfast. With consumers eating breakfast all day long, sausage is perfect for any daypart. Anytime menu items such as the Monterey Sausage Wrap help capture the clockless trend of

Secure Video Management

Electronics Line USA launched the ETV 5 Flex Video Recorder that allows more flexibility and data integration opportunities for retailers. The ETV 5 is a combined network video recorder/digital video recorder that boasts real-time exception-based reporting, remote access, centralized management, support for up to 32 traditional and IP cameras, better-than-broadcast quality images, as well as

Hangover Defense

Drinkin’ Mate is nature’s answer to alcohol’s unpleasant side effects. Made with all-natural guava leaf extract, Drinkin’ Mate maintains balance in the body and defends against headaches, queasy stomach and dehydration. Media testing was conducted in five markets during the fall of 2007 to determine the most effective methods of establishing awareness with 21-to-44-year-old males.

Prairie Four-Pack

Prairie City Bakery offers retailers the foodservice bulk bakery solutions they need, with the right size packages, right now to meet the needs of their morning bakery case customers. Its foodservice bulk bakery solutions in four-packs and new white box donut six-packs are the ideal morning solution. The cinnamon rolls, muffins, danishes and doughnuts are

Energy On the Go

Dynatabs Energy Support are natural dietary supplements in fast-dissolving, great-tasting, fun- to-take convenient strips offering consumers that extra boost of energy. Its unique oral strip format allows for the strip to dissolve quickly on the tongue so customers don’t need any water.  They’re packed in ultra-thin pocket-pack dispensers making them convenient to carry around. Taking

Team M&M’s

Mars Direct Inc., a division of Mars Snackfood US, reached a licensing partnership with Major League Baseball Properties to create the new My Team M&M’S Brand Chocolate Candies. MY Team M&M’S features the team logos of any of the 30 Major League Baseball Clubs on M&M’S. MY Team M&M’S give fans a fun and delicious

Affordable Tank-Monitoring Solution

Accurate, error-free management of fuel inventory in aboveground storage tanks at tank farms and bulk-storage facilities has never been easier than it is now with OPW Fuel Management Systems’ new SiteSentinel iSite automatic tank-gauging system. The iSite system provides site operators with a revolutionary new solution that is easy to use and install, while it

Go for the Gold

Gold Medal Products presents its new ribbon element fryers. The fryers use a ribbon element to cook as opposed to the traditional heat element. The ribbon fryers have the same footprint as the heat element fryers, but they have a deeper tank for more oil capacity and quicker recovery time while cooking. The rectangular shape

Portion Control Peanut Butter

Smucker’s, America’s most recognized brand of jams and jellies, now offers Smucker’s Peanut Butter in convenient portion-control packaging. The perfect complement to retailer’s in-store foodservice offering, Smucker’s creamy peanut butter is a favorite on bagels, toast and pancakes. For more than a century, Smucker Foodservice has put its heart into every little thing it does,

Chips with a Kick

Engobi, the market’s first caffeine-infused snack chip, is poised to launch an exciting new era of snacking. Engobi’s Energy Go Bites is rolling out to stores this month in two deliciously perky flavors, Cinnamon Surge and Lemon Lift. According to the chip’s maker, Rudolph Foods, a 1.5-ounce, single-serving bag contains approximately 140 milligrams of caffeine.

Improving Loss Prevention

The new Cummins JetWeigh Cash Settlement System combines three impressive tools: a high-speed currency scanner, an accurate coin scale and an intelligent terminal with integral printer to streamline cash till processing, reduce employee reconciliation time and improve managerial effectiveness. What’s more, the footprint of the system is just over one square foot. Altogether, there are

ALL NATURAL FRANKS

Vienna Beef, maker of premium beef frankfurters is entering the rapidly expanding natural products marketplace with the introduction of an all natural frank. ViennaBeef AllNaturalFranksare the fi rst for 115 year-old Vienna Beef and allows the company to enter the highly competitive all natural foods category, which is expected to grow 63% to more than