High-Tech Hoagies

Wawa Inc. is expanding a pilot program for a service allowing customers to pre-order food through text messages or online, the company said.

Partnering with GoMobo, an innovator in mobile payment technology, the Pennsylvania retailer launched the service in two Pennsylvania locations earlier this year, and is now rolling it out to six other Philadelphia-area locations.

The new service provides customers with the ability to pre-order their Wawa food items over the internet or through cell phone text-messages. They can prepay, have their payment processed automatically and pick up their order at the store without waiting in line.

“As the first convenience and food retailer in our market to provide this service, we look forward to bringing this cutting-edge convenience into the lives of our extremely busy customers,” said Howard Stoeckel, Wawa president and CEO.

The service officially launched in March at the first two Wawa stores.

“At Wawa we are committed to constantly reinventing and redefining convenience in our quest to simplify the lives of our customers,” Stoeckel said. “Not only does this new service make ordering food faster and more efficient than ever, but it caters to all people of all ages, whether you’re an office worker placing your order on the web, or a student sending an order via text. This is truly a universally convenient technology.”

Customers can order by signing up online at www.wawa.com/gomobo, where they can create a Gomobo account with a cell phone number and a secure password. New users who register through Wawa get a $5 credit on their first order.

Wawa operates more than 570 c-stores in Pennsylvania, New Jersey, Delaware, Maryland and Virginia.

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