Drinkin’ Mate is nature’s answer to alcohol’s unpleasant side effects. Made with all-natural guava leaf extract, Drinkin’ Mate maintains balance in the body and defends against headaches, queasy stomach and dehydration. Media testing was conducted in five markets during the fall of 2007 to determine the most effective methods of establishing awareness with 21-to-44-year-old males. The successful results in generating awareness and in-store purchase determined the mix of media elements on a national level. In addition, Amerilab has partnered with Precision Pours to distribute and sell Drinkin’ Mate Hangover Defense in the multiple retail channels to build usage and loyalty at the point of occasion.
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