Fresh & Easy Pushes Green Initiatives

Fresh & Easy and Rutter’s Farm Stores marked Earth Day with new initiatives, including the introduction of a reusable “bag for life” at Fresh & Easy and a recycling opportunity 0for consumers who visit Rutter’s Farm Stores, the companies said.

Fresh & Easy, the U.S. arm of UK-based grocery retailer Tesco, distributed reusable shopping bags on Tuesday to the 60 Fresh & Easy stores in Nevada, California and Arizona. The company also said it’s unveiling a green-building Web page and joining a national greenhouse disclosure group called The Climate Registry.

The reusable shopping bags are larger and more durable than standard grocery bags. Fresh & Easy said it will replace the bags for free if they’re damaged. The bags are made from recycled material and are 100% recyclable.

The company’s green-building Web page highlights Fresh & Easy’s green-building initiatives, while its involvement in The Climate Registry allows the company to voluntarily report its greenhouse gas emissions along with other participating companies.

“We all have a responsibility to put thought into our impact on the environment,” said Fresh & Easy CEO Tim Mason. “At Fresh & Easy, we take this responsibility seriously, and strive to be good stewards of the environment. Collectively, we all can make a big difference.”

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