P&G Plans Car Washes in Ohio, Kentucky

After seeing strong sales at two test locations, Procter & Gamble is planning to open up to seven more Mr. Clean Performance Car Washes in southern Ohio and Kentucky, Promo Magazine and The Cincinnati Enquirer reported.

Procter & Gamble plans to test several full-service locations in the Cincinnati area before deciding to launch a national chain, though the company has yet to select and purchase sites for its future locations, Professional Carwashing & Detailing reported.

Jeff LeRoy, P&G’s external relations manager, told Promo Magazine that the first two car washes were rolled out to “learn the market,” and both sites have done well. “Anytime anything does well, you want to look at options to make it better,” LeRoy said. “We are in discussions with several entrepreneurs who are interested in being part of the expansion.”

P&G’s Mr. Clean car wash features luxurious waiting areas with wireless Internet access, flat-screen TVs and a convenience store area that sells snack and drinks, including P&G’s Millstone coffee, while Mr. Clean car care products are also sold in the stores.

Each Mr. Clean location includes Sud Soaker and Radical Rinse stations where visitors control the remote spray nozzles and shoot colored suds and high-pressure water at cars that roll by.

A basic wash at Mr. Clean is $7.51, with prices reaching up to $16.90 for a gold shine package. For $24, visitors can receive a full-service interior and exterior cleaning, which comes with a carwash, window cleaning, vacuuming, polish and fragrance.

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