U.S. Smokeless Tobacco Co. (USSTC) rolled out its revolutionary new wintergreen moist smokeless tobacco (MST) product designed for adult consumers who favor a bolder taste profile. New Skoal Edge Long Cut Wintergreen features an intense new wintergreen flavor and breakthrough package graphics. Moist smokeless continues to be one of the fastest growing consumer packaged goods categories at retail, with more and more new adult consumers entering the category. USSTC has spurred this growth by focusing on converting adult smokers to smokeless tobacco through innovation. The Skoal Edge launch is supported by Skoal’s "Welcome to the Brotherhood" national, integrated marketing campaign and includes advertising in adult-oriented magazines, adult sampling programs, point-of-sale materials and prepacked promotional displays and an age-verified Web site, SkoalBrotherhood.com.
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