Latin Flair


Latinos, specifically those of Mexican descent, have been mixing beer with Clamato for decades. Budweiser & Clamato Chelada and Bud Light & Clamato Chelada honor that tradition by combining Anheuser-Busch’s classic American- style lagers with the spicy, invigorating taste of Clamato Tomato Cocktail, made by Cadbury Schweppes Americas Beverages (CSAB). The launch of Budweiser & Clamato Chelada and Bud Light & Clamato Chelada marks the first time Anheuser-Busch and CSAB have worked together. The agreement between the two companies specifies that CSAB will supply Clamato to Anheuser-Busch for use in mixing the Budweiser and Bud Light Chelada, and that Anheuser-Busch will produce, package and distribute the beers through its network of wholesalers. Brewed at Anheuser-Busch’s St. Louis brewery, Budweiser Chelada contains 5 % alcohol by volume (ABV) and Bud Light Chelada contains 4.2% alcohol by volume and is available in 24-ounce single-serve cans and 16-ounce, four-pack cans.

For More Information From Anheuser-Busch and Cadbury Schweppes
www.anheuser-busch.com,
www.brandspeoplelove.com

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