Earning its Wings


Pilgrim’s Pride Foodservice has added to its line of best-selling wings with the introduction of new Pierce Chicken Boneless Wing Dings and Boneless Wing-Zings. "By offering our most popular brand of wings in both bone-in and boneless varieties, we’re helping operators appeal to consumers who might not normally eat wings," said Keith Arnold, vice president of marketing for Pilgrim’s Pride Foodservice. Adding wings along with their bone-in counterparts to the foodservice menu can help operators increase total wing sales by as much as 30%. "We know that boneless wings are very popular with consumers. So adding our new Boneless Wing Dings and Wing-Zings to an existing wing menu is a great way to increase total sales," Arnold said. Both wing varieties are made from high-quality solid-muscle breast meat and are fully cooked to provide heat-and-serve convenience from the fryer, conventional oven or pizza oven.

For More Information From Pilgrim’s Pride Foodservice
(800) 336-9876
www.poultry.com

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