Cadbury Schweppes Americas Beverages (CSAB) is rolling out Cherry Chocolate Diet Dr Pepper, the third flavor extension in the brand’s history. There’s nothing diet about this unique beverage treat, which combines the great taste of Diet Dr Pepper with a sweet cherry dipped in luscious chocolate. “Cherry Chocolate Diet Dr Pepper is the perfect indulgence…zero calories, zero carbs, zero guilt, and all the flavor of Dr Pepper,” said Andrew Springate, vice president of marketing for CSAB. “Based on consumer response, we expect it to have a strong and devoted following.” The diet beverage is only available for a limited time. Dr Pepper’s first brand extension, Cherry Vanilla, launched in 2004 and was the company’s most successful product introduction in more than a decade, and was followed by the popular Dr Pepper Berries & Cream.
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