Sara Lee Corp.’s Foodservice division has partnered with Dunkin’
Donuts to be the exclusive provider of Dunkin’ Donuts coffee to
foodservice outlets across the country.
This new multi-year agreement now gives Sara Lee the right to sell and
market Dunkin’ Donuts coffee throughout the foodservice channel, to
locations such as office buildings and cafeterias. Sara Lee Foodservice
will also continue to offer its complete portfolio of coffee products
"We are excited to expand on our long-standing relationship with
Dunkin’ Donuts," said Tom Hayes, president of Sara Lee Foodservice.
"This alliance will allow our team to provide select foodservice
operators with a brand that will delight their patrons and help them
grow their business."
Currently, Sara Lee Foodservice is a coffee roaster and
supplier to Dunkin’ Donuts franchisees throughout the U.S. The
companies have worked together since 1975.
"We believe our partnership with Sara Lee will create tremendous value
for our company and our franchisees across the country," said Robert
Rodriguez, Dunkin’ Donuts brand president. "This partnership will allow
us to engage new customers, reinforce our relationship with existing
customers and create more opportunities for busy, on-the-go people to
keep themselves running with our coffee and baked goods. By reaching
more customers in more places more often, we strengthen our brand by
generating greater awareness of our menu items and distinguishing
ourselves in the marketplace."