Kum & Go Launches New Coffee Line

KUM & GO IS ASKING customers to
“Taste the Difference” with Java Ridge—the
company’s new premium coffee line, which
was introduced at its more than 450
c-stores in 13 states. The launch of Java
Ridge Premium Coffee is the culmination of
an 18-month search by Kum & Go for the best
tasting and highest quality coffee it could
find. Company officials visited roasters across
the continent for a coffee that would satisfy
people’s increasingly sophisticated tastes. And
after testing several coffees with the people
who matter most—their customers—Java
Ridge was shown to be the clear winner. Java
Ridge has a rich, distinctive flavor because it’s
from 100% premium Arabica beans that are
mountain-grown in the world’s premier coffee
regions and roasted to perfection.

The Java Ridge line includes a variety of
coffees and cappuccinos, including 100%
Colombian caffeinated and decaffeinated,
dark roast and house blend coffees. In addition,
customers can purchase 12-oz. bags of
ground coffee at stores for home brewing or
to give as gifts. Kum & Go’s Java Ridge coffees
are custom roasted to special specifications
by Mother Parkers Tea & Coffee Inc., one of
the largest and most trusted coffee roasters
in North America. The coffee is roasted and
packaged at a facility in Dallas, Texas , where
Mother Parkers combines technology and
new-product innovation to produce the highest
quality coffees for its retail clients.

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