solo hires scott to get creative

Flatware manufacturer brings on new firm to help with marketing efforts.

Solo Cup Co., manufacturer of disposable foodservice products, has appointed Scott Advertising as its creative agency of record for its foodservice marketing and advertising following an extensive agency review.

“Solo is stepping up its efforts to support its products and brand with a full complement of marketing tools,” said Malcolm Simmonds, Solo’s senior vice president of foodservice sales and marketing. “Scott Advertising has an impressive track record in foodservice and we look forward to a successful collaboration.”

As Solo’s foodservice marketing agency of record, Scott will be responsible for developing integrated marketing programs across various media. The agency will focus primarily on leveraging Solo’s unique value proposition and on supporting the company’s distribution and foodservice operating partners.

Founded in 1940, Milwaukee-based Scott Advertising is a full-service advertising agency with clients ranging from foodservice to sporting goods to business and industry.

Solo Cup Co. is exclusively focused on the manufacture of disposable foodservice products for the consumer/retail, foodservice and international markets. Solo has broad expertise in paper, plastic and foam disposables and creates brand name products under the Solo and Sweetheart names. The company was established in 1936.

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