Archives for July 2007

retailing for the future

Independent conveniencestore and gas station operator VERC Enterprises named DaveProler to the position of districtmanager, covering six of the company'slocations from Berlin, Mass. to Nashua,N.H. Proler has two years experiencefrom Greenfield, Mass.-based SandriSunoco Fuels, where he learned valuable skills as a district manager thatwould benefit him greatly in his newposition with VERC. Prior to entering

competitive watch

Gas continues to fuel hypermart growth. An interesting study wasrecently published by researchers in the Department ofEconomics at the Universityof Arizona that details the impact HomeDepot’s entry into the fuel business had onthe Nashville, Tenn., market. The study found that hypermarts “do,in fact, place statistically significant andeconomically significant downward pressure on the prices of nearby

optimizing everything

Fifteen years ago, a young physicist named KenOuimet saw a strong correlation between the behaviorsof consumers and atoms. The analogy led him to developsoftware based on mathematics developed in theoretical physics that forecasts human buying behavior and incorporatesnew evidence in real time to update the forecast. Thus was priceoptimization software (POS) born. Today, Ouimet’s software

convenience 101

The average collegestudent has evolved. What was once stereotypedasanacademic pauperliving off nothingmore than pocketchange, ramen noodles and pizza crustshas transformed intosomething more: afast-paced, health-conscious studentlooking to get themost bang out oflimited bucks. Whilemost universitiesoffer extensive campus food programsfor students, many are opting for quickand simple solutions to accommodate students’ lifestyles through campus-operatedconvenience stores. College C-stores:

fas mart spreads its wings

After a successful test of a proprietary chicken program at 60 stores, the chain is preparing a company-wide rollout. With over 150 stores,Fas Mart and Shore Stop’smarket strategy focuses onspeed, quality and convenience for its customers. Its primary goalis to continuously improve the speed andthe quality of goods it offers consumers. Throughout its growth and

wallowing in deep pools of inertia

Business success requires decisive action. Get ready, get set, whoa Nelly,hold on a minute. The failureto act decisively, to implement important decisions that are clearly in the best interests of thecompany, is a trend that we’ve noticed alot lately working with marketers around the country. To remain competitive and relevantin today’s tough business environmentrequires marketers

overheard at the foodservice conference

CSD’S 2007 FooDService Showprovided outstanding educationalseminars and tradeshow exhibits forhundreds of retailers and suppliersstarving for news and information in one ofthe industry’s most profitable in-store categories. But what’s a good tradeshow withouta ton of great networking opportunities tolearn about the men and women that makethis industry run so smoothly. Here’s a sampling of the insider

convenience with a hint of elegance

For an iconic neighborhood c-store, Short StopMarket's current owner hasstepped up its foodservice and beverage programs. Situated behinddoors that have guarded the same structure that has stood in Sarasota, Fla. for 50years is a blend of dedicated convenienceand undeniable class. Ali Molavi took over ownership of thesingle Short Stop Market in February 2002,bringing his wife

energizing the rockies

Steve EwingSuncor Energy USA Steve ewing has spent a solid 20 years working hisway through the convenience industry. As merchandising manager for Suncor Energy USA, Ewing works tocontrol categories, balance profits and grow the business of 44 Phillips 66-branded c-stores, based largely in theDenver area. Together with contract agreements to supply 150Phillips 66 gas stations

coffee shot

Introducing STOK, a new concept in the world of coffee enhancement. Each individual serving deliers a 40 milligram pop of pure, invigorating caffeine, equivalent to adding a shot of espresso. Designed for people who like to work hard and playharder, STOK fills the void by providing aquick and easy way to hyper-caffeinatecoffee on-the-fly. STOK breaks

decadent delights

Turtle Mountain announced three new delicious flavors for celebratingsummer fun: Coconut Craze, Pomegranate Chip and So Very Strawberry. Thethree flavors are the newest addition to Turtle Mountain's signature PurelyDecadent Dairy Free Pints line. Each scrumptious flavor only contains 65% ofthe calories of comparable, super-premium dairy-based ice cream. They arealso cholesterol free, certified Vegan and madewith

7eleven enjoys success with the simpsons

Fictional products come to life and provide a strong sales lift. Fans of The Simpsons rejoiced three weeks ago when 12 select 7-Eleven stores refashioned themselves to resemble the fictitious “Kwik-E-Mart” store found on the popular show. The stores not only looked like the popular parody of c-stores, but also sold a bevy of show-inspired

sinclair oil buys five severson stores

Company intends to retain all employees for newly acquired sites. Winona, Minn.-based Severson Oil Co. plans to sell five convenience stores in Lake City, Winona and Rochester, Minn. to Sinclair Oil Corp, according to the Winona (Minn.) Daily News. The company will continue to operate its La Crosse, Wis., station and continue retailing under the

truthful taste

Honest Tea is expanding its line withthe addition of Pomegranate White Tea with Acai. Three antioxidantrich ingredients—pomegranates,white tea and the acai berry—arecombined with less than threeteaspoons of organic cane sugarto create a delicately flavored teaperfect for the tea-lover as wellthe health-conscious consumer. Aserving of Pomegranate White Teawith Acai is 35 calories per 8 oz.serving—about half

tasty treats

McKee Foods gives a new way to enjoy muffins when you’re on the go withLittle Debbie Snack Muffins in Banana Nut and Blueberry varieties. These twinwrapped muffins are made with real fruit and deliver great taste in a formatthat is perfect for today’s busy lifestyles. They are sold in single-serve packscontaining two servings in each

sweet treats sweeter

Drive incremental cookie sales with new Otis Spunkmeyer Warm Wishespackaging. Consumers will pay more for cookies wrapped in convenienttake-home gift packaging—every case of cooking packaging translates to 600 additional cookies sold in your location. Otis Spunkmeyer offersfive uniquely shaped sizes to use when packaging your cookies. Use Warm Wishes packaging to capitalize on holiday gift-giving,

space saver

The Serenity Series Cubelet Ice Machine, FS-1001 MLH-C, produces up to 830-lbs. of ice per 24 hours and exclusively features a space saving design. The pump down cycle allows for more efficient start up; it is environmentally friendly and is a low-cost service. Serviceability is convenient because technicians can access the ice machine from the

sip right

At a time when busy, healthconscious moms want to encourage their kids to eat more nutritious foods, Jel Sert has found a way to make drinking milk more fun— without adding a lot of excess sugar. The company introduces Sipahh milk flavoring straws as a fun and healthy treat that everyone can enjoy. The Sipahh

warmer wishes

Hatco recently announced the rollout of its latest Mini-MerchandisingWarmer, the Model UGMW-1. The unit is designed to maximize valuablecounter space with durable performance and an attractive product display.The food product's optimal taste and temperature are preserved via ceramictop heat and a hard-coated, heated base. Incandescent lighting heightensthe visual appeal to customers, creating more impulse sales.

online management

Dropcards announced it will becomethe first online marketer to offer clientsa way to manage promotions on its site.Food and beverage brands of all sizeswill be able to coordinate marketing efforts on the new Dropcards platformfrom inception to completion of its digital promotions. Dropcards bear aunique PIN number unlocking access to exclusive content and online service,which

lighter libations

BIC launches its Special Edition Drink Series Lighters, which feature 12popular adult beverage designs. The series images are bright, fun, expressiveand reflect the lifestyle of the ‘out andabout’ customer. The suggested retailvalue of a BIC Special Edition Drink SeriesLighter is $1.49. For More Information fromBIC203-783-2000 www.bicworldusa.com

hot cars

Scripto’s line of Hot Rodssparkwheel lighters featuresleek images of vintage Hot Rods. The 5-design line representsAmerica’s affectionfor automotive speedand style. The Hot Rod lighters are sure to spark interestamongst Hot Rodenthusiasts. Thisclassic line is offered with a choice of themed counter display or Display-ATray. The lighters have a suggested retail price of $1.19. For More

fry time

MTI is proud to introduce the Autofry Model MTI10XL, the highest output ventless single basket fryeron the market today. The new model offers threelevels of power, topping off at an impressive 8.4KWof frying power. As with all Autofry models, the MTI10XL is ventless, fully-enclosed and automated. For More Information fromMTI 800-348-2976 www.autofry.com

flavor sensation

U.S. Smokeless Tobacco Co. introduces an all new line of premium moist smokeless tobacco (MST) products designed to make the company's core brand, Copenhagen, more approachable for adult smokers. Available at retail beginning September 17, the new Cope line will feature smooth, natural tobacco tastes in three long cut varieties: Smooth Hickory, Whiskey Blend Flavor

enhanced juices

Minute Maid announced a new line of 100% orange juice products withhealth benefits from added nutrients and functional ingredients. The MinuteMaid Enhanced Juice line includes new Minute Maid Multi-Vitamin andMinute Maid Active—as well as new packaging for the popular Minute MaidHeart Wise variety. Responding to the needs of the health-conscious shopper,Minute Maid Enhanced Juice line

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