circle k partners with iri

New relationship drives improved category effectiveness and retail execution for convenience channel.

Circle K Stores Inc., a subsidiary of the Alimentation Couche-Tard Inc. group, has partnered with Information Resources Inc. (IRI) to begin sharing its point-of-sale (POS) data from all of its U.S.-based stores for incorporation into the new IRI AllScan Convenience Store Tracking service.

Additionally, Circle K will leverage the new tracking service to drive improved category effectiveness and retail execution and collaboration with its valued manufacturing partners.

“Circle K is very pleased to not only be enriching the convenience channel information performance picture through granular sales insights from its stores, but also leveraging these critical insights to grow its business,” said Circle K Director of Marketing Jim King. “The new AllScan service is a quantum leap forward in terms of delivering granular, actionable insights that will ultimately help us with our brand, category, promotional and trend initiatives.”

IRI AllScan Convenience Store Tracking is a scanner-based POS tracking service that delivers highly accurate data and unmatched business insights to help manufacturers and retailers improve category management effectiveness and retail execution across the entire convenience channel. It is the only convenience store business reporting service enabling user’s visibility into all categories with weekly granularity. The service is based on 11,000 POS scan stores, which surpasses any other offering in the marketplace.

“Circle K stores are known around the world for offering busy consumers a wide variety of quality products and services in a fast and friendly environment,” said IRI President of Retail Solutions, Strategic Consulting and Integrated Solutions Thom Blischok. “We’re thrilled to be partnering with Circle K to provide them with best-in-class convenience-store insights, so that they and the convenience channel at large can take business to the next level and achieve breakthrough results.”

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