tesco to test san diego

Seven stores are scheduled to be ready by the holidays.

Tesco as revealed plans to open seven Fresh & Easy Neighborhood Markets in San Diego County by year end.

The U.K.-based chain is scheduled to have stores in Fallbrook, Vista, Escondido, Casa de Oro and Chula Vista by the holiday season, according to the San Diego Business Journal. It will also have two stores in the city of San Diego by that time: one in Point Loma and the other in San Carlos.

“We think our stores’ approach to bringing fresh, high-quality foods to the neighborhood will be a hit with San Diego customers in particular,” said Tim Mason, CEO for Fresh & Easy.

Simon Uwins, the division’s chief marketing officer, told the Journal that keeping things simple is the key.

“We are relatively small in square footage, and therefore can only stock just over 3,000 products. That example in itself creates simplicity,” said Uwins.

Fresh & Easy also recently announced the installation of a solar panel roofing system at its distribution center, which is under construction in Riverside. The installation will allow the chain to be a more environmentally friendly retailer. The panels should generate 20% of the energy that will be used at the center.

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