7eleven rebranding white hen

Chain expects convert 100 stores by the end of the year.

7-Eleven this week revealed that they will be rebranding the White Hen Pantry stores the chain acquired in the past year.

7-Eleven spokeswoman Margaret Chabris said both White Hen stores in St. Charles, Ill. at 2400 Main St. and 1705 W. Main St., and at least one store in Geneva, Ill. at 1105 Randall Court, would be converted to the 7-Eleven format.

“We actually don’t know when, but it’s going to happen,” Courtney Nystrom, store manager at the Randall Court store told the Kane County Chronicle. “It’s just kind of going to happen when it happens.”

The move is consistent with 7-Eleven’s strategy for the Chicago market since it bought Lombard-based White Hen Pantry Inc. last August, Chabris said.

“This is no secret; it’s part of what we planned all along,” she said. “Our goal was to build the 7-Eleven brand in Chicagoland, and this is one of the ways we are doing it.”

Chabris said 10 stores in northeast Illinois already had undergone the transformation, with 10 more renovations under way at other Chicago-area stores.

By the end of the year, 7-Eleven intends to have converted 100 White Hen stores to the 7-Eleven brand.

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