shell launches promotion for cardholders

“Earn 25 cents per gallon” campaign kicks off.

Shell Oil Products US has launched its “Earn 25 cents per gallon” promotion to reward new Shell Credit Card consumer account holders for their fuel purchases.

Between July 2nd and Sept. 30th, customers that open a new Shell Credit Card account will be eligible to earn 25 cents per gallon on the purchase of their first 100 gallons of Shell gasoline. New account holders must use their Shell Credit Card to purchase the fuel and will have 90 days from the account open date to reach the 100-gallon mark. Once cardholders have purchased 100 gallons, they will receive a $25 Shell gift card by mail.
“The ‘Earn 25 cents per gallon’ promotion is a great way to create loyal cardholders and increase repeat business to our retail locations,” said Carolyn Yapp, Shell US card and payments manager. “Our new promotion is designed to help people get in the habit of using their new Shell Card on a repeat basis, which should help turn new cardholders into loyal customers and drive even more traffic to Shell retail locations.”
With the goal of booking more than 25,000 new consumer credit card accounts, the promotion will benefit Shell-branded wholesale, direct retail and multi-site operators by driving more site traffic and increasing the use of Shell Credit Cards. Shell Credit Card users are especially attractive customers for retailers because there are no merchant service fees on card transactions and Shell research shows that Shell cardholders purchase more fuel compared to regular bankcard customers.

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