Couche-Tard has begun listing Clearly Canadian Corp.’s new line-up of Natural Enhanced Waters in its stores. The Quebec-based chain has chosen to feature Clearly Canadian’s dailyENERGY,
one of the three health-conscious beverages recently launched.
“Couche-Tard plays a very important role in our strategy of gaining national exposure and in our commitment for securing tier one mass distribution channels for our new products,” said Jackie Fox, Clearly Canadian’s director of sales and marketing. “With its dominance in the convenience chain channel, Couche-Tard will provide Clearly Canadian with great exposure to a large consumer market, which already has strong loyalty to our brand.”