kroger celebrated for cause marketing

Company executive speaking at forum discussing combining store efforts with supplies and non-profits.

Lynn Marmer, group vice president of corporate affairs for The Kroger Co.–owner of almost 780 c-stores across the country–will be a featured speaker at the Cause Marketing Forum’s fifth annual conference to discuss how corporations and non-profits can meaningfully measure their

impact on social investments, particularly cause campaigns.

Two of Kroger’s recent campaigns–Bringing Hope to the Table with America’s Second Harvest and Campbell’s Soup’s pink- and white-themed cans for breast cancer awareness–have been cited as successful examples of how companies can partner with non-profits and vendors to build promotions for specific causes.

Through these campaigns, Kroger, with its customers and suppliers, helped to raise $7 million to support these causes.

“At Kroger, we believe cause marketing campaigns are great opportunities to engage our customers, associates and vendors in raising money for worthy causes,” said Marmer. “These types of promotions increase sales, build customer loyalty and, most importantly, deliver funds back to the communities where they are raised.”

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