dinner and a movie

By the end of the year, Redbox intends to have more than 1,000 of its DVD-dispensing kiosks in the U.S., most of them in McDonald

Decision Makers – October, 2005

Rutter’s Farm Stores (York, PA) has appointed Brian Matlock vice president of foodservice. A native of Monterey, CA, Matlock is a veteran of the convenience industry. Prior to joining Rutter’s, he served Worsley Cos. (Wilmington, NC)as category manager, fresh foods and proprietary beverages. From 1997 to 2004,Matlock worked in logistics, operations and merchandising for 7-Eleven

simplifying contract management

Amphire Solutions (www.amphire.com ) has introduced Amphire Reconcile, a hosted, Webbased solution that gives retailers the ability to ensure compliance of contracts and rebates with trading partners and streamlines workflow for greater profitability. Trading partners using Reconcile would collaborate online—in real time—to create, store, edit and manage contracted prices and rebates. Reconcile is centered on

pumped about biofuels

Some people say the U.S. can free itself from foreign oil dependence if it buys from the Midwest rather than the Middle East. Will the industry allow that to happen? Back in February, a gasoline distributor told Karen Riley, vice president of operations for nine-store Jiffy Mini-Marts Inc. (Terre Haute, IN), about an alternative fuel

gottahava new ad campaign

Wawa Inc. (Wawa, PA) has unveiled a new campaign “gottahava Wawa” for billboards, transit ads, radio and in-store promotions. Wawa hired Richards Group, which counts QSR chain Chick Fil-A and QuikTrip Inc. among its clients, to spearhead the campaign. The campaign started with billboard and transit advertising, then moved into radio and newspaper ads. Customers

realationship

A new study reveals that customers are ready to take their relationship with your stores and employees to a new level. Are you? Kathy (not her real name) is a grandmother in her late 40s who recently movedfrom an apartment in Scottsdale, AZ, to a house in Phoenix. “So I don’t havemuch connection to my

should you add to your ad budget

Advertising is a severely underutilized tool for convenience retailers, according to one industry guru. So, how much should you allocate for your ad budget—and where should you invest it? Each year, convenience retailers spend an estimated $300 million in advertising.That sounds like a lot of dough, but John Matthews, president of marketing consultingfirm Gray Cat

pack outlets

Singles may account for the bulk of a convenience retailer’s packaged beverage sales, but multi-packs represent a home-run growth opportunity as “gateway items” to other impulse purchases. About three years ago, Diane Clark surveyed her market to see her conveniencestore rivals getting aggressive with multi-pack soft drinks: large warm displays,both inside and out. Her 27

package deal

Together, Darcy Paluch and Steve Hendrickson have nearly 30 years of experience with Moyle Petroleum (Rapid City, SD), which operates 35 Common Cents Food Stores in five states. Both started their retailing careers at store-level, learning the trade from the inside out. Despite the challenges, Paluch, marketing director for Common Cents, sees a huge upside

chevron gets roasted

When Chevron Corp. (San Ramon, CA) wanted to upgrade the gourmet coffee offerat its ExtraMile Convenience Stores, it went north of the border to tap Canadianroaster Van Houtte to do the brews for a pilot program in the Seattle market.Since May, 43 ExtraMile units in the area have been featuring Van Houtte brandedcoffee stations. The

lots of opportunity

Labeled “cannibalistic” by some, drive-thru coffee kiosks on c-store lots can perk up in-store java sales. Over the past 11 years, more than 70 of Montanabased Mountain Mudd’ssignature green 8′ by 8′ drive-thru kiosks have popped up in parking lots spanning21 states, and founder Brenda Burkhartsmeier has plans to take over the nationalNo. 2 niche

riding the right horse

Retailers trim energy costs by investing in building-control systems geared specifically for their stores Checking the fence line? Use a quarter horse. Entering the Preakness or theKentucky Derby? Saddle up a thoroughbred. Plowing the field or pulling a heavyload? Enlist a draft horse. And a Morgan is just right for pleasure riding.The point is, using

the quest for clean power

To maintain uptime and reduce servicing, the latest generation of electronic power conditioners guards data in case of power failure or lockups in ATM systems. To maintain uptime and reduce servicing, the latest generation of electronicpower conditioners guards data in case of power failure or lockups in ATM systems. In the race to deliver 100%

benefiting from benefits

Vic Shealy, president of Citizens Fuel Co./Citi Stop Convenience Stores (Asheville, NC), has concentrated on soft benefits since he bought the business in 1974. “We don

system failure

When employees perform below expectations, chances are it’s not a training issue. Often, employees fail because of the systems that are supposed to support them. Researchers tell us that when employees who know how to perform the dutiesof their jobs aren’t performing them, lack of training is rarely the cause. Job-related training salespeople say otherwise,

fresh pressure

Casey’s and CJ’s don’t skimp when it comes to offering fresh pizza. Dedicated labor and attention to detail keep these programs profitable. Easy doesn’t necessarily mean better. That’s the view of Casey’s General Stores(Ankeny, IA) when it comes to foodservice. With more than 1,300 corporate-ownedstores and 19 franchised stores covering nine Midwest states, the company

a subdued welcome

Welcome back to Las Vegas—the adopted home of this year’s NACS Show following the tragic aftermath of Hurricane Katrina in the Southeast. Our hearts remain with our friends, relatives and colleagues in Louisiana, Mississippi and Alabama, and we wish them a quick and full recovery. New Orleans is one of my favorite cities to visit.

making connections

Hey, what do you call it when a group of executives from financial servicesfirms spends the night at a bed and breakfast? (Sounds like a joke, but it isn

schools in

Having a tough time finding work to attract the college-age crowd? You couldalways just have them reimagine your company. Recruiting college-age kids to work in a c-store environment remains a challengefor most of the industry. But Jr. Foods (Jonesboro, AR) has found a unique wayto get students from the University of Arkansas “working” for the

waterworld

First-class service sets Waterway Gas & Wash apart from the crowd. Some people would consider Henry Dubinsky a visionary, a man ahead ofhis time. As far back as 1970, he realized that carwash and gasoline were naturalbedfellows. Dubinsky, chairman and chief executive officer of Waterway Gas &Wash Co., knew even then that the two profit

working with a net

Meticulous vendor selection and an intense focus on proper rotation comprise some of the measures retailers take to build fortresses around their food programs. With great power comes great responsibility. So said "Uncle Ben" Parkerto his web-slinging nephew Peter in the 2002 summer smash Spider-Man. Asimilar maxim applies to convenience retailers in the food business:

removing obstacles

As senior vice president of sales and marketing for GPM Investments LLC, Brad Chivington does everything in his power to make sure his company's 160 Fas Mart and Shore Stop stores perform at a consistently high level. And when the stores show measurable improvement

the ostore

Baton Rouge’s upscale LA Rouge Mart meets at the intersection of Opulence and Convenience. In 1993’s dinosaurs-run-amok blockbuster Jurassic Park, the park’screator John Hammond often repeated the phrase, “spared no expense.” Louisianaentrepreneur Muhammed S. Khan can say the same. But unlike the film, in whichbloodthirsty dinosaurs revolted and tore the island to shreds, Khan’s investmentsin

eye on the prize

While creating a safer environment for employees, Kent Oil witnessed as much as a 19% increase in sales in one of two stores testing a new surveillance system. Bill Kent has always had a simple goal: to deliver the best possiblelevel of customer service in his stores. Up till two and a half years ago,

next stop for first stop handheld computing

First Stop Convenience Stores has implemented Pricebook Connect fromTiva Software LLC (www.tivasoftware.com),in conjunction with barcode scanners from Socket Communications Inc.(www.socketcom.com ) toimprove the speed and accuracy of order processing and information sharing forits chain of 30 stores throughout Ohio and Kentucky. Using the handheld system,First Stop has automated its inventory management process and simplified datacollection,

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