Archives for October 2005

lots of opportunity

Labeled “cannibalistic” by some, drive-thru coffee kiosks on c-store lots can perk up in-store java sales. Over the past 11 years, more than 70 of Montanabased Mountain Mudd’ssignature green 8′ by 8′ drive-thru kiosks have popped up in parking lots spanning21 states, and founder Brenda Burkhartsmeier has plans to take over the nationalNo. 2 niche

chevron gets roasted

When Chevron Corp. (San Ramon, CA) wanted to upgrade the gourmet coffee offerat its ExtraMile Convenience Stores, it went north of the border to tap Canadianroaster Van Houtte to do the brews for a pilot program in the Seattle market.Since May, 43 ExtraMile units in the area have been featuring Van Houtte brandedcoffee stations. The

package deal

Together, Darcy Paluch and Steve Hendrickson have nearly 30 years of experience with Moyle Petroleum (Rapid City, SD), which operates 35 Common Cents Food Stores in five states. Both started their retailing careers at store-level, learning the trade from the inside out. Despite the challenges, Paluch, marketing director for Common Cents, sees a huge upside

pack outlets

Singles may account for the bulk of a convenience retailer’s packaged beverage sales, but multi-packs represent a home-run growth opportunity as “gateway items” to other impulse purchases. About three years ago, Diane Clark surveyed her market to see her conveniencestore rivals getting aggressive with multi-pack soft drinks: large warm displays,both inside and out. Her 27

Should you add to your ad budget

Advertising is a severely underutilized tool for convenience retailers, according to one industry guru. So, how much should you allocate for your ad budget—and where should you invest it? Each year, convenience retailers spend an estimated $300 million in advertising.That sounds like a lot of dough, but John Matthews, president of marketing consulting firm Gray

realationship

A new study reveals that customers are ready to take their relationship with your stores and employees to a new level. Are you? Kathy (not her real name) is a grandmother in her late 40s who recently movedfrom an apartment in Scottsdale, AZ, to a house in Phoenix. “So I don’t havemuch connection to my

gottahava new ad campaign

Wawa Inc. (Wawa, PA) has unveiled a new campaign “gottahava Wawa” for billboards, transit ads, radio and in-store promotions. Wawa hired Richards Group, which counts QSR chain Chick Fil-A and QuikTrip Inc. among its clients, to spearhead the campaign. The campaign started with billboard and transit advertising, then moved into radio and newspaper ads. Customers

Building Fanatics at Retail Level

Every element of the National Convenience Store Advisory Group’s Fall Conference was designed to help retailers turn customers into fanatics about their brands. How do you motivate your stores (and staff) to peak performance? How do you get to the next level of sales and profitability? The answer may lie in developing a closer connection

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